More About Perception Inc.

Perception Inc. is a full service public relations and advertising agency. The company has extensive experience with the media and has developed excellent contacts and trust over the years. This, along with the team’s experience in skillfully crafting messages specifically designed for different audiences, an extensive history of hands-on media experience and the ability to fully utilize new media, allows us to formulate the best possible strategy. In short, we get results.

Our wide range of services include:
• Corporate Communications
• Video production
• Media Relations
• Editorial Services
• Design and Creative Services
• Public Consultations
• Public Awareness
• Social Media Engagement & Media Placement
• Crisis Communication
• Market research
• Advertising
• Video Production
• Audio Production
• Printing
• Event Management

 

Perception Inc. has worked in several different fields and has experience in a wide array of sectors.
Some of the clients we have worked with in the past include:

• UNDP – Green State Development Strategy
• The Delegation of the European Commission to Guyana and Suriname
• The National Climate Change Unit, Ministry of Agriculture, Guyana
• The Ministry of Public Works and Communications of Guyana
• British American Tobacco
• Vreed-en-Hoop Shorebase
• Public Procurement Commission
• The Integrity Commission
• The Georgetown Public Hospital Corporation
• Xen Aviation
• The Joint United Nations Programme on HIV/AIDS in Guyana
• The National AIDS Programme Secretariat in Guyana
• National Parks Commission
• Protected Areas Commission
• Conservation International Guyana
• The Guyana Gold and Diamond Miners Association
• Troy Resources Guyana Inc.
• The Caribbean Development Bank
• The Inter-American Development Bank
• The High Commission of Canada in Guyana
• Pomeroon Oil Mills
• Habitat for Humanity
• Copa Airlines

 

Our Services:

Public Relations
Today, anyone can place a press release in the papers or buy an advertisement, however, we at Perception move beyond media splashes. We believe that Public Relations is a long-term commitment to carefully craft your vision into the same image that the public sees and associates with you. It is about effective corporate and public communications that help bolster your most important asset in business, your reputation. It is about measurable results. Proof is in the results we get.
We are a full service Public Relations and Advertising Agency providing strategic guidance to help your publics understand your vision and mission
in order for you to achieve your goals. Clearly articulating and where necessary, changing the public’s perception of your vision is what we do.
We offer a full range of services designed to help achieve effective corporate communications. We deliver the response which paid media alone cannot help you achieve; trust and word of mouth appreciation.

Media Relations:
We have, over the years, developed and nurtured a level of respect for the media which allows us to pitch “real stories”, respect scoops and honour commitments for exclusives. We have earned the trust to deliver factual and relevant information along with insights to issues relative to our client’s perspectives. We work with our clients to develop a rapport with the media that is sustainable and open. This leads to improved coverage and a greater appreciation for your positions.
In addition, we monitor the stories and issues carried in the media that relate to your area and help you understand how you can benefit from current issues and reposition your messages to ensure that what you are saying is being heard. We continually keep track of and help maintain your reputation.
Our aim is to ensure that, even after our services conclude, your company will be able to understand and benefit from improved relations with the media and thereby be able to better manage your reputation.

 

Editorial Services
Perception brings new creative insight to writing to ensure maximum clarity and visibility.
Perception provides editorial services for your in-house teams to help write and publish materials for the public. We specialise in writing in clear, concise and understandable language to ensure that your messages are communicated with maximum impact. We will review your in house writing and help produce and format in house publications. In addition, we can help you write, design and publish publications such as newsletters, brochures and other tools necessary to communicate your ideas.

 

Event Management

Our team of experts helps make your event a success. For us, the proof of your success is in our attention to detail. Perception helps its clients manage events from conception to conclusion by checking and re-checking every detail and by providing relevant post-event follow ups.

  • Planning – We assist the clients with timeline creation through comprehensive checklists and manage every detail of their pre- event planning.
  • Promotion – We assist in every detail including guest lists, follow-up calling and reminders. We assist our clients in the creation of pre-event and post-event communications; working with them to source, attract, register, confirm, and remind the attendees about the event.
  • Preparation – We help in every aspect of preparation for the event including sourcing of talent, equipment, location, media coverage, support staff, hosting, pre and post event surveys and final delivery.

We understand the importance of ensuring that your
event comes off smoothly and that both the public and
your internal audiences leave with a full understanding
of your purpose and vision.

 

Advertising
We offer full service advertising agency support including media placement (locally and overseas), design, monitoring and clipping services. We can create and produce your print, radio, television or internet-based advertisements including search engine optimisation to ensure your site is easily found. With a unique handle on copywriting and an expert team of graphic designers to call on we can help you brand, re-brand, market and promote any product or
service. For ad concepts, logos and full advertising support we are the experts.

 

Corporate Communications
Public Relations is an inherent management function which also needs to ensure that there is clear internal communications and internal support as much as there is the need for external and public support. We work with your management team to maximise and improve internal communications to ensure that all members of your team are informed and understand your main mission and vision, thereby motivating them to work cohesively toward your collective goals. We employ a range of strategies and tactics to ensure that we communicate effectively and promote mechanisms that allow for you to receive feedback to better manage.

 

Other Services:

  • Television/ Radio Production
  • Outdoor and Mobile Signage
  • Marketing
  • Logo and Branding
  • Outdoor Theatre
  • Creative Designs
  • Printing
  • Advocacy
  • Crisis Communications