September 15, 2026 |
Events, Publications
YEC 2026 | MARKETING, COMMUNICATIONS & PR
A great business idea needs a great story behind it.
During the Marketing, Communications & PR breakout session, Martina Johnson, CEO of Integrated Marketing Communications Inc., engaged students on how businesses communicate, build their brands and connect with their audiences.
The session introduced participants to the role that effective marketing and communication play in transforming an idea into a business that people recognise, understand and trust.
