Prism Communications to host Educational Seminar in Guyana

Jamaican based, Prism Communications Limited in association with the Caribbean Export Development Agency (CEDA) will be hosting a special seminar at the Pegasus Hotel in Guyana. The event which is endorsed by the Georgetown Chamber of Commerce & Industry and the Guyana Manufacturing & Services Association will be held under the theme ‘Positioning your Product in a Competitive Market Place’ on Monday, January 26, 2015 at 9:00am – 1:00pm, at the Pegasus Hotel Guyana.

Representatives from Prism Communications Limited, an integrated marketing and communications/ advertising agency which has lead a number of local companies and corporations to marketing glory within the Jamaican community for over 20 year will be sharing their knowledge and expert strategies with proprietors and executives of small businesses in Guyana to improve their brands within the competitive sphere of the export market.

Over the years, Prism Communications Limited has been the agency of choice for a number of top companies in Jamaica’s corporate community including Red Stripe Beer and Diageo’s Spirits portfolio, Nestle Jamaica, Digicel, Carib Cement and Sherwin Williams to name a few.

In light of outstanding performance and expertise within the Jamaican market, Prism Communication Limited was awarded a grant from the European Union in July 2014 to educate and advance the cause of effective branding and packaging principles within the region with great emphasis on export goods.

Speaking at this event from Prism Communications are; Beverly Hirst, Integrated Marketing and Advertising Guru and Principal of Prism Communications Limited with over 20 years of experience in the field, Craig Bernard, Associate Account Director at Prism Communications and long term advisor to several large multination brands in marketing and advertising, and Ewort Atkinson, Marketing Strategist of Prism Communications with Marketing and Brand Development expertise in Cayman and Jamaica. To learn about how online casino websites works and educate how best casino sites operate.

“Our core targets are small and medium enterprises who believe they have inferior product packaging, looking to make improvements, those without packaging or entrepreneurs interested in packaging for export. In addition to elevating the labels and packaging standards, we also want to assist attendees in growing their businesses by understanding the fundamentals of branding and principles of packaging for export,” shared Ewort Atkinson, Marketing Strategist of Prism Communications Limited.
Attendees will get expert insights and pointers on Improving brand awareness with proper packaging, Fundamentals of basic package and label and designs, Legal and regulatory principle of packaging and Labels and package design strategy.

As a bonus, the experts themselves will be offering companies and entrepreneurs in attendance a discounted SME Business Package to get their business on the way including:

  1. Logo Design
  2. Design and Set-up of business cards
  3. Design of stationery (Letterheads and envelopes)
  4. Webpage design (design only)

In this time of growing competition within the export market it is imperative that all brands put the best face forward to stand out and make an impact. By attending this seminar The Prism Communications team guarantees that attendants will walk away with vital market savvy tips and strategies to help bolster their brands to the top of the market.